ROAS Calculator
Three-way ROAS solver
Solve revenue, spend, or return and compare target with margin break-even.
×
%
×
ROAS calculation
Attributed revenue per unit of ad spend
- Calculated ROAS
- 4.00×
Attributed revenue
$40,000
Ad spend
$10,000
ROAS
4.00× · 400%
Gross contribution
$16,000
Contribution after ads
$6,000
Break-even ROAS
2.50×
Gross-margin break-even
Current ROAS is 1.50× above the 2.50× break-even threshold.
At current spend, break-even attributed revenue is $25,000.00 before overhead, taxes, returns outside margin, and other business costs.
Target scenario: 5.00× ROAS
At current spend, add $10,000.00 in attributed revenue, or reduce spend by $2,000.00 at current revenue.
Formulas used
ROAS = ad-attributed revenue ÷ ad spend. Revenue = ad spend × ROAS. Ad spend = revenue ÷ ROAS. Break-even ROAS = 1 ÷ gross margin.
ROAS is a revenue-efficiency ratio, not ROI or net profit. Contribution after ads subtracts only delivery costs represented by gross margin and ad spend. Currency selection changes formatting only, not exchange rates.
Calculate करें return on ad spend, reverse-solve required revenue या supported budget, और compare करें अपने result के साथ target plus gross-margin break-even.
Read ROAS के साथ margin और attribution context
Return on ad spend divides revenue attributed करने के लिए advertising by corresponding ad spend. 4× ROAS means four units का attributed revenue के लिए each unit का media cost. same equation कर सकते हैं work backward से target करने के लिए required revenue या supported spend.
ROAS है नहीं profit या ROI. It excludes cost का goods या service delivery, payroll, tools, agencies, overhead, taxes, और other costs unless those हैं reflected elsewhere. Attribution settings कर सकते हैं also credit ज्यादा या कम revenue करने के लिए ads बिना changing underlying customer behavior.
Calculate करें ROAS, required attributed revenue, या supported ad spend से other two values.
See revenue lift या budget change required करने के लिए reach अपने own ROAS target.
Convert करें gross margin में minimum ROAS that covers product delivery और ad spend.
Inspect revenue बाद supplied margin और ad spend बिना calling it company profit.
Measure करें revenue efficiency
Solve any variable
Included
Calculate करें ROAS, required attributed revenue, या supported ad spend से other two values.
Target scenario
Included
See revenue lift या budget change required करने के लिए reach अपने own ROAS target.
Margin break-even
Included
Convert करें gross margin में minimum ROAS that covers product delivery और ad spend.
Contribution view
Included
Inspect revenue बाद supplied margin और ad spend बिना calling it company profit.
यह कैसे काम करता है
बदलें campaign inputs में an auditable ROAS plan करें
Keep revenue, spend, attribution window, और currency aligned पहले acting on result.
01
Choose करें missing metric
Select ROAS, attributed revenue, या ad spend और enter करें other two values.
02
Add करें margin और target
Use करें defensible gross margin और optional ROAS target के लिए same product या campaign mix.
03
Review करें thresholds
Compare करें actual, target, और break-even ROAS plus resulting contribution बाद ads.
What करने के लिए verify पहले आप scale ROAS result
clean ratio still depends on complete costs, reliable revenue, और stable measurement rules.
Attributed revenue
Use करें revenue credited करने के लिए campaign under clearly documented window, model, और conversion definition.
Matching ad spend
Pair revenue के साथ spend से same campaigns, markets, dates, currencies, और platform fees where relevant.
Real gross margin
Account के लिए product, fulfillment, payment, returns, discounts, और variable service costs में margin input.
Incremental effect
Platform-attributed revenue may include customers who would have purchased बिना measured ads.
New और returning mix
Returning customers कर सकते हैं lift platform ROAS while hiding weaker नए-customer acquisition economics.
Profit beyond ads
Review करें payroll, creative, tools, agencies, overhead, taxes, cash timing, CAC, और lifetime value outside ROAS.
ROAS Calculator questions
Formulas, reverse solving, targets, break-even, attribution, और profit limits.