App Store Keyword Research Tool
Find the App Store KeywordsPeople Actually Type
On the App Store you get three places for search words: the name, the subtitle and a hidden keyword field. The name and subtitle each take 30 characters. The keyword field takes 100 bytes. That is a tight budget, so you need to know which words people really use before you spend it.
This tool starts with App Store search suggestions for your seed. It tells you which phrases are short enough for the name or subtitle. Then it pulls the words that keep coming up into a draft keyword field you can copy and edit.
App Store Suggestions
Phrases from App Store search for your seed, in the storefront country you choose.
Name and Subtitle Check
Every phrase is checked against the 30-character limit Apple sets for both.
Starter Keyword Field
Common words joined with commas and no spaces, kept inside 100 bytes.
Switch to Google Play
Run the same seed on Google Play in one click when you ship on both stores.
HOW IT WORKS
3 Steps to App Store Keywords
Go from an app idea to a name, a subtitle and a keyword field.
01
Describe the App in Two Words
"Sleep sounds" or "invoice maker" works better than a brand name. Pick the country your listing is for.
02
Pick Your Name and Subtitle Phrases
Choose two strong phrases marked Name or subtitle. One goes after your app name and one becomes your subtitle.
03
Edit the Keyword Field
Copy the starter field. Remove words that do not describe your app, then paste it into App Store Connect.
App Store Keyword Tool Features
Made for filling in App Store Connect, not just a list of words.
App Store Selected by Default
Open the page and search. No settings to change first.
Name and Subtitle Fit
A Fits in column shows which phrases are 30 characters or less.
100-Byte Keyword Field
A byte meter shows how much of the keyword field the starter draft uses.
Storefront Countries
Pick a country and see what people search there before you localize.
Copy Phrases or the Whole Field
Click a row to copy one phrase, or copy the full keyword field in one go.
Recent Searches
Go back to any seed you checked earlier on this page.
Name, Subtitle and Keyword Field
Where each kind of phrase belongs in App Store Connect.
Feature
Name and subtitle
Keyword field
Visible to people browsing the store
Full phrases, written for people to read
Single words separated by commas
Checked by this tool against Apple's limit
App Store Keyword Tool FAQs
What to know before you edit App Store Connect.
Keyword tools
More keyword research tools
Move between keyword research, volume lookup, bulk planning, and rank checking workflows.