Free Backlink Gap Analysis
Backlink Gap Analysis
Sites linking to you
0 domains
In Search Console: Links → Top linking sites → Export. Paste the file contents here.
Sites linking to competitor 1
0 domains
Paste an export of referring domains from any backlink tool you use.
Sites linking to competitor 2
0 domains
Paste the sites that link to you and the sites that link to up to three competitors. See which ones link to them but not to you, with the sites that link to several competitors at the top.
Find Sites That Already Link to Sites Like Yours
A site that links to two or three of your competitors has already shown it's willing to link to businesses like yours. That makes it a far better outreach target than a cold list of sites in your industry. Finding those sites means comparing long lists of domains, which is slow by hand.
This tool does the comparison for you. You bring the lists: your own linking sites from Google Search Console, and competitor lists from whichever backlink tool you already use. Paste them in any format and the tool pulls out the domains, compares them, and ranks the gap.
What the tool does
Any Format
Included
Paste CSV exports, URLs or plain domains. The tool finds the domains.
Up to Three Competitors
Included
See which sites link to one, two or all of them.
Private
Included
Your lists stay in your browser. Nothing is uploaded.
Export the Gap
Included
Copy the domains or download a CSV for your outreach sheet.
How it works
From link lists to a prospect list
Three lists in, a prospect list out.
01
Export Your Linking Sites
In Google Search Console open Links, then Top linking sites, and export the table.
02
Add Competitor Lists
Export referring domains for up to three competitors from your backlink tool, and paste each list.
03
Work Down the Gap
Start with sites that link to several competitors. Look at how they link to them, then pitch something they'd want to link to.
Backlink Gap Analysis Features
The comparison step of link building, done in seconds.
Reads Messy Lists
CSV rows, full URLs, www and non-www: everything is reduced to one domain each.
Best Prospects First
Sites linking to more competitors are ranked higher.
Competitor Matrix
A dot for each competitor shows exactly who each site links to.
Overlap and Unique Links
See links you share with competitors and links only you have.
CSV Download
Take the gap straight into your outreach spreadsheet.
Nothing Uploaded
The comparison runs in your browser, so your lists stay private.
Backlink gaps Questions
Common questions about backlink gaps.