Free Keyword Tool for Google Ads
Keyword Ideas forSEO and Google Ads
If you searched for the WordStream free keyword tool, you're probably after the same thing most small advertisers want: a fast list of keywords for a product or service, sorted so you can see which ones are worth paying for.
That's what this page does, with paid clicks in mind. Every keyword gets an ad intent label, from Ready to buy to Likely wasted, and the list is sorted so buying searches come first. Words that usually waste budget are collected as negative keyword ideas. Volume, CPC and competition for each keyword are available in SearchVector.
Buyer Searches First
Searches with price, hire, quote or near me are sorted to the top of the list.
Ad Intent Labels
Ready to buy, Comparing, Broad, Researching or Likely wasted, based on the words each search adds.
Negative Keywords
Words like jobs, free and DIY are collected so you can exclude them before you spend.
Volume and CPC in SearchVector
Open the list in SearchVector to see search volume, CPC and competition for each keyword.
HOW IT WORKS
3 Steps to Your Keyword List
From one service to keywords you can bid on or write for.
01
Enter What You Sell
Use the plain name of your product or service, like "emergency plumber" or "yoga mats".
02
Start With Ready to Buy
Keywords with price, near me, hire or quote come first. They're the searches most likely to turn into customers. Comparing searches come next.
03
Copy Keywords and Negatives
Copy the keywords for your ad groups, then copy the negative keyword ideas so wasted searches don't use your budget.
Free Keyword Tool Features
What you need to build a keyword list for ads or SEO.
Sorted for Ads
Keywords are ordered by ad intent, so the ones worth bidding on come first.
Copy Keywords Fast
Click any row to copy a keyword into your ad group or keyword sheet.
Broad and Wasted Searches Marked
See at a glance which keywords are too vague or likely to bring clicks that don't buy.
Country Choice
Research the market you actually advertise in.
Ad Intent Labels
Each keyword is labelled by the words it adds, so buying searches stand out from research and job searches.
Negative Keyword Ideas
Words that usually waste clicks are pulled out and ready to copy.
Keywords for SEO vs Keywords for Ads
The same list can serve both, used a little differently.
Feature
For SEO
For Google Ads
Long, specific phrases are worth targeting
CPC matters for budget
One main keyword per page
Tightly themed groups of keywords
Free Keyword Tool FAQs
Quick answers about keyword research for ads and SEO.
Keyword tools
More keyword research tools
Move between keyword research, volume lookup, bulk planning, and rank checking workflows.