Website Ad Revenue Calculator
Enter your details
Monthly pageviews
Page RPM (USD)
Revenue share
What you keep after fees.
Updates as you type. Rates for USD are approximate.
Your revenue estimate
$960
per month
$32 per day · $11,520 per year
Monthly pageviews
3,289 per day
100,000
Gross monthly revenue
Before publisher share
$1,200
Earnings per 1,000 views
Page RPM × your share
$9.60
Estimated yearly revenue
Monthly estimate × 12
$11,520
What if
If RPM rises 25%
+$240
$1,200
If traffic grows 25%
+$240
$1,200
With 100% share (direct deals)
+$240
$1,200
Formula used
100,000 ÷ 1000 × $12.00 × 80% = $960
Traffic, page RPM और publisher revenue share से daily, monthly और yearly ad revenue estimate करें, या revenue goal डालकर देखें कि आपको कितने pageviews चाहिए।
Estimate करें ad revenue से real traffic assumptions
Website की ad earnings pageviews, page RPM, audience के देश, ad layout, content category, seasonality और network share से बदलती हैं। यह calculator formula को सामने रखता है, आपके network और niche के लिए typical RPM से शुरुआत करता है, और revenue goal से उल्टा हिसाब भी कर सकता है, ताकि publishers output को guaranteed forecast माने बिना scenarios model कर सकें।
Use करें it के लिए content sites, tools, blogs, और media properties that want practical revenue estimate करें से monthly pageviews या visits.
Monthly pageviews से सीधे calculate करें या visits और pages per visit से pageviews निकालें।
AdSense, Ezoic, Mediavine, Raptive या direct deals और एक content category चुनें, typical page RPM load होगा, फिर adjust करें।
जितनी monthly income चाहिए वह डालें और अपने RPM और share पर ज़रूरी pageviews और visits पाएँ।
Daily, monthly और yearly figures, what-if rows, चार currencies, और एक link जो आपके exact numbers दोबारा खोलता है।
Revenue planning
Traffic inputs
Included
Monthly pageviews से सीधे calculate करें या visits और pages per visit से pageviews निकालें।
Network और niche presets
Included
AdSense, Ezoic, Mediavine, Raptive या direct deals और एक content category चुनें, typical page RPM load होगा, फिर adjust करें।
Revenue goal mode
Included
जितनी monthly income चाहिए वह डालें और अपने RPM और share पर ज़रूरी pageviews और visits पाएँ।
Share और compare
Included
Daily, monthly और yearly figures, what-if rows, चार currencies, और एक link जो आपके exact numbers दोबारा खोलता है।
HOW IT WORKS
Estimate revenue in three steps
Keep the calculation transparent so stakeholders can see which assumptions matter.
01
Traffic या goal डालें
Monthly pageviews या visits से शुरू करें, या Revenue goal पर switch करके मनचाही monthly income type करें।
02
Network, niche और RPM चुनें
अपना ad network और content category चुनें ताकि typical page RPM load हो, फिर slider को अपने figure पर खींचें और अपना revenue share set करें।
03
Review, share, compare
Daily, monthly और yearly estimate या ज़रूरी traffic पढ़ें, what-if rows देखें, फिर summary copy करें या link share करें।
How website ad revenue is calculated
The calculator uses page RPM because it matches how publishers evaluate monetization at the pageview level. If you only know monthly visits, it first estimates pageviews from visits and pages per visit.
Revenue goal mode runs the same formula backwards: enter the monthly income you want and it returns the pageviews and visits you need at your RPM and revenue share.
Revenue estimate
revenue = pageviews ÷ 1000 × page RPM × revenue share. Example: 100,000 pageviews × $12 RPM × 80% share = $960 a month, about $32 a day and $11,520 a year.
Traffic for a goal
pageviews needed = goal ÷ (page RPM × revenue share) × 1000. Example: $1,000 a month at $12 RPM and 80% share needs 104,167 pageviews, or about 74,400 visits at 1.4 pages per visit.
Typical page RPM by network and niche
These are the starting points the calculator uses when you pick a network and content category. They are planning ranges in USD, not quotes: your real RPM depends on audience country, ad layout, viewability and season. Finance, insurance and software audiences earn the most per thousand views; food, lifestyle and entertainment earn the least.
| Niche | AdSense / display | Ezoic | Mediavine | Raptive |
|---|---|---|---|---|
| General content | $4–8 | $8–16 | $15–30 | $20–38 |
| Finance and insurance | $8–15 | $15–30 | $30–55 | $40–70 |
| Technology and software | $5–10 | $10–20 | $20–38 | $25–45 |
| Health and wellness | $5–11 | $10–22 | $20–40 | $28–50 |
| Travel | $4–9 | $8–18 | $15–32 | $22–40 |
| Food and lifestyle | $3–7 | $7–14 | $14–28 | $18–35 |
Page RPM is revenue per 1,000 pageviews across every ad on the page. Mediavine and Raptive require roughly 50,000 sessions and 100,000 pageviews a month respectively; Ezoic and AdSense accept smaller sites. Mostly US, UK, Canadian and Australian traffic sits at the top of each range; mostly Indian or South-East Asian traffic often lands at a quarter to a third of it.
Calculator features for publisher planning
Model the inputs that usually matter most before testing ad layouts or changing networks.
Visits या pageviews
सीधे pageview input और visits-based model (pages per visit के साथ) के बीच switch करें।
Network और niche presets
AdSense, Ezoic, Mediavine, Raptive और direct deals, content category के हिसाब से scale होकर, एक realistic starting RPM set करते हैं।
Revenue goal mode
Monthly target से उल्टा चलकर ज़रूरी pageviews और visits निकालें।
Daily, monthly, yearly
हर estimate तीनों periods दिखाता है, साथ में revenue share के बाद per 1,000 views की earnings।
चार currencies
USD, INR, EUR और GBP के बीच switch करें, Indian publishers के लिए lakh formatting के साथ।
Link share करें
आपके inputs URL में रहते हैं, इसलिए एक link client या teammate के लिए वही estimate दोबारा खोलता है।
Terms that change the estimate
Use these definitions when comparing calculator scenarios or explaining monetization assumptions to a team.
Pageviews
The total number of pages loaded during the month. This is the denominator for page RPM.
Page RPM
Revenue per thousand pageviews. It is often easier to model than individual ad impressions.
CPM
Cost per thousand ad impressions. CPM depends on format, audience, demand, and auction quality.
Fill rate
The percentage of available ad opportunities that actually receive a paid ad.
Revenue share
The percentage of gross ad revenue kept by the publisher after network or partner share.
Viewability
Whether ads had a real chance to be seen. Better viewability usually supports stronger RPM.
Action plan
How to improve ad revenue without guessing
The estimate improves when the inputs improve. Use the calculator alongside traffic, engagement, and technical SEO data.
01
Use revenue goal mode first: it tells you the traffic gap before you touch ad layouts.
02
Improve page speed and Core Web Vitals before increasing ad density.
03
Grow pages per visit with useful internal links and related content blocks.
04
Prioritize high-value topics where advertisers bid more for the audience.
05
Test ad placements carefully so revenue gains do not damage engagement.
06
Compare networks such as AdSense, Ezoic, Mediavine, Raptive, and direct sponsorships when traffic qualifies.
Website Ad Revenue FAQs
Common questions about page RPM, revenue share, and realistic ad earnings.
Keep planning with the matching tools
Each one uses the same traffic and revenue assumptions, so a number from this page drops straight into the next.