Website Ad Revenue Calculator
Estimate monthly and annual ad revenue from traffic, page RPM, and publisher revenue share.
$960 per month
Based on 100,000 monthly pageviews at $12.00 page RPM.
Monthly pageviews
100,000
Estimated monetized pageview base
Gross monthly revenue
$1,200
Before publisher share
Publisher monthly revenue
$960
After revenue share
Estimated annual revenue
$11,520
Monthly estimate x 12
Formula used
100,000 / 1000 x $12.00 x 80% = $960
Estimate ad revenue from real traffic assumptions
Website ad earnings change with pageviews, RPM, ad demand, geography, layout, content category, and network share. This calculator keeps the formula visible so publishers can model scenarios without treating the output as a guaranteed forecast.
Use it for content sites, tools, blogs, and media properties that want a practical revenue estimate from monthly pageviews or visits.
Traffic inputs
Calculate from monthly pageviews directly or derive pageviews from visits and pages per visit.
RPM model
Use page RPM to estimate revenue per thousand pageviews instead of hiding the core assumption.
Publisher share
Separate gross ad revenue from the amount kept after network or partner revenue share.
Scenario ready
Reset, adjust, and copy the estimate for planning docs, monetization audits, or growth targets.
Estimate revenue in three steps
Keep the calculation transparent so stakeholders can see which assumptions matter.
Enter traffic
Start from monthly pageviews, or estimate them from visits and pages per visit.
Set RPM and share
Adjust page RPM and publisher revenue share based on your niche, geography, and ad network.
Review the estimate
Compare monthly, annual, and daily revenue, then use the action plan to improve the inputs.
How website ad revenue is calculated
The calculator uses page RPM because it matches how publishers often evaluate monetization at the pageview level. If you only know monthly visits, it first estimates pageviews from visits and pages per visit.
Core formula
revenue = pageviews / 1000 x page RPM x revenue share
Example
100,000 monthly pageviews x $12 page RPM x 80% publisher share = $960 estimated monthly publisher revenue.
Calculator features for publisher planning
Model the inputs that usually matter most before testing ad layouts or changing networks.
Visits or pageviews
Switch between direct pageview input and a visits-based model with pages per visit.
RPM slider
Model low, average, and premium page RPM assumptions without recalculating by hand.
Revenue share
See gross revenue and publisher revenue after network or platform share.
Annual forecast
Convert monthly estimates into annual planning numbers for content and monetization goals.
Formula visible
Keep the calculation transparent so teams understand exactly what drives the estimate.
Copyable output
Copy the current scenario into a brief, audit, or revenue projection without extra formatting.
Terms that change the estimate
Use these definitions when comparing calculator scenarios or explaining monetization assumptions to a team.
Pageviews
The total number of pages loaded during the month. This is the denominator for page RPM.
Page RPM
Revenue per thousand pageviews. It is often easier to model than individual ad impressions.
CPM
Cost per thousand ad impressions. CPM depends on format, audience, demand, and auction quality.
Fill rate
The percentage of available ad opportunities that actually receive a paid ad.
Revenue share
The percentage of gross ad revenue kept by the publisher after network or partner share.
Viewability
Whether ads had a real chance to be seen. Better viewability usually supports stronger RPM.
How to improve ad revenue without guessing
The estimate improves when the inputs improve. Use the calculator alongside traffic, engagement, and technical SEO data.
01
Improve page speed and Core Web Vitals before increasing ad density.
02
Grow pages per visit with useful internal links and related content blocks.
03
Prioritize high-value topics where advertisers bid more for the audience.
04
Test ad placements carefully so revenue gains do not damage engagement.
05
Compare networks such as AdSense, Ezoic, Mediavine, Raptive, and direct sponsorships when traffic qualifies.
Website Ad Revenue FAQs
Common questions about page RPM, revenue share, and realistic ad earnings.