Website Ad Revenue Calculator
Enter your details
Monthly pageviews
Page RPM (USD)
Revenue share
What you keep after fees.
Updates as you type. Rates for USD are approximate.
Your revenue estimate
$960
per month
$32 per day · $11,520 per year
Monthly pageviews
3,289 per day
100,000
Gross monthly revenue
Before publisher share
$1,200
Earnings per 1,000 views
Page RPM × your share
$9.60
Estimated yearly revenue
Monthly estimate × 12
$11,520
What if
If RPM rises 25%
+$240
$1,200
If traffic grows 25%
+$240
$1,200
With 100% share (direct deals)
+$240
$1,200
Formula used
100,000 ÷ 1000 × $12.00 × 80% = $960
Estimate daily, monthly and yearly ad revenue from traffic, page RPM and publisher revenue share, or enter a revenue goal and see the pageviews you need.
Estimate ad revenue from real traffic assumptions
Website ad earnings change with pageviews, page RPM, audience country, ad layout, content category, seasonality and network share. This calculator keeps the formula visible, starts you from a typical RPM for your network and niche, and can run the maths backwards from a revenue goal, so publishers can model scenarios without treating the output as a guaranteed forecast.
Use it for content sites, tools, blogs, and media properties that want a practical revenue estimate from monthly pageviews or visits.
Calculate from monthly pageviews directly or derive pageviews from visits and pages per visit.
Pick AdSense, Ezoic, Mediavine, Raptive or direct deals and a content category to load a typical page RPM, then adjust it.
Enter the monthly income you want and get the pageviews and visits needed at your RPM and share.
Daily, monthly and yearly figures, what-if rows, four currencies, and a link that reopens your exact numbers.
Revenue planning
Traffic inputs
Included
Calculate from monthly pageviews directly or derive pageviews from visits and pages per visit.
Network and niche presets
Included
Pick AdSense, Ezoic, Mediavine, Raptive or direct deals and a content category to load a typical page RPM, then adjust it.
Revenue goal mode
Included
Enter the monthly income you want and get the pageviews and visits needed at your RPM and share.
Share and compare
Included
Daily, monthly and yearly figures, what-if rows, four currencies, and a link that reopens your exact numbers.
HOW IT WORKS
Estimate revenue in three steps
Keep the calculation transparent so stakeholders can see which assumptions matter.
01
Enter traffic or a goal
Start from monthly pageviews or visits, or switch to Revenue goal and type the monthly income you want.
02
Pick network, niche and RPM
Choose your ad network and content category to load a typical page RPM, then drag the slider to your own figure and set the revenue share you keep.
03
Review, share, compare
Read the daily, monthly and yearly estimate or the traffic needed, check the what-if rows, then copy the summary or share the link.
How website ad revenue is calculated
The calculator uses page RPM because it matches how publishers evaluate monetization at the pageview level. If you only know monthly visits, it first estimates pageviews from visits and pages per visit.
Revenue goal mode runs the same formula backwards: enter the monthly income you want and it returns the pageviews and visits you need at your RPM and revenue share.
Revenue estimate
revenue = pageviews ÷ 1000 × page RPM × revenue share. Example: 100,000 pageviews × $12 RPM × 80% share = $960 a month, about $32 a day and $11,520 a year.
Traffic for a goal
pageviews needed = goal ÷ (page RPM × revenue share) × 1000. Example: $1,000 a month at $12 RPM and 80% share needs 104,167 pageviews, or about 74,400 visits at 1.4 pages per visit.
Typical page RPM by network and niche
These are the starting points the calculator uses when you pick a network and content category. They are planning ranges in USD, not quotes: your real RPM depends on audience country, ad layout, viewability and season. Finance, insurance and software audiences earn the most per thousand views; food, lifestyle and entertainment earn the least.
| Niche | AdSense / display | Ezoic | Mediavine | Raptive |
|---|---|---|---|---|
| General content | $4–8 | $8–16 | $15–30 | $20–38 |
| Finance and insurance | $8–15 | $15–30 | $30–55 | $40–70 |
| Technology and software | $5–10 | $10–20 | $20–38 | $25–45 |
| Health and wellness | $5–11 | $10–22 | $20–40 | $28–50 |
| Travel | $4–9 | $8–18 | $15–32 | $22–40 |
| Food and lifestyle | $3–7 | $7–14 | $14–28 | $18–35 |
Page RPM is revenue per 1,000 pageviews across every ad on the page. Mediavine and Raptive require roughly 50,000 sessions and 100,000 pageviews a month respectively; Ezoic and AdSense accept smaller sites. Mostly US, UK, Canadian and Australian traffic sits at the top of each range; mostly Indian or South-East Asian traffic often lands at a quarter to a third of it.
Calculator features for publisher planning
Model the inputs that usually matter most before testing ad layouts or changing networks.
Visits or pageviews
Switch between direct pageview input and a visits-based model with pages per visit.
Network and niche presets
AdSense, Ezoic, Mediavine, Raptive and direct deals, scaled by content category, set a realistic starting RPM.
Revenue goal mode
Work backwards from a monthly target to the pageviews and visits you need.
Daily, monthly, yearly
Every estimate shows all three periods plus earnings per 1,000 views after revenue share.
Four currencies
Switch between USD, INR, EUR and GBP with lakh formatting for Indian publishers.
Share a link
Your inputs live in the URL, so one link reopens the same estimate for a client or teammate.
Terms that change the estimate
Use these definitions when comparing calculator scenarios or explaining monetization assumptions to a team.
Pageviews
The total number of pages loaded during the month. This is the denominator for page RPM.
Page RPM
Revenue per thousand pageviews. It is often easier to model than individual ad impressions.
CPM
Cost per thousand ad impressions. CPM depends on format, audience, demand, and auction quality.
Fill rate
The percentage of available ad opportunities that actually receive a paid ad.
Revenue share
The percentage of gross ad revenue kept by the publisher after network or partner share.
Viewability
Whether ads had a real chance to be seen. Better viewability usually supports stronger RPM.
Action plan
How to improve ad revenue without guessing
The estimate improves when the inputs improve. Use the calculator alongside traffic, engagement, and technical SEO data.
01
Use revenue goal mode first: it tells you the traffic gap before you touch ad layouts.
02
Improve page speed and Core Web Vitals before increasing ad density.
03
Grow pages per visit with useful internal links and related content blocks.
04
Prioritize high-value topics where advertisers bid more for the audience.
05
Test ad placements carefully so revenue gains do not damage engagement.
06
Compare networks such as AdSense, Ezoic, Mediavine, Raptive, and direct sponsorships when traffic qualifies.
Website Ad Revenue FAQs
Common questions about page RPM, revenue share, and realistic ad earnings.
Keep planning with the matching tools
Each one uses the same traffic and revenue assumptions, so a number from this page drops straight into the next.