网站广告收入 计算器
Enter your details
Monthly pageviews
Page RPM (USD)
Revenue share
What you keep after fees.
Updates as you type. Rates for USD are approximate.
Your revenue estimate
$960
per month
$32 per day · $11,520 per year
Monthly pageviews
3,289 per day
100,000
Gross monthly revenue
Before publisher share
$1,200
Earnings per 1,000 views
Page RPM × your share
$9.60
Estimated yearly revenue
Monthly estimate × 12
$11,520
What if
If RPM rises 25%
+$240
$1,200
If traffic grows 25%
+$240
$1,200
With 100% share (direct deals)
+$240
$1,200
Formula used
100,000 ÷ 1000 × $12.00 × 80% = $960
根据流量、页面 RPM 和发布商收入分成估算每日、每月和每年的广告收入，或输入收入目标，查看你需要的综合浏览量。
估算广告收入 实际流量假设
网站广告收入会随综合浏览量、页面 RPM、受众所在国家、广告布局、内容类别、季节性和网络分成而变化。这个计算器让公式保持可见，从你的网络和细分领域的典型 RPM 开始，还能从收入目标反向计算，让发布商在不把结果当作保证预测的前提下建模各种场景。
将其用于需要根据每月综合浏览量或访问量估算实际收入的内容网站、工具、博客和媒体资产。
直接用每月综合浏览量计算，或用访问量和每次访问页数推算综合浏览量。
选择 AdSense、Ezoic、Mediavine、Raptive 或直接合作，以及内容类别，加载典型页面 RPM，再进行调整。
输入你想要的月收入，得到在你的 RPM 和分成下所需的综合浏览量和访问量。
每日、每月和每年数字、假设行、四种货币，以及一个能重新打开你精确数字的链接。
收入规划
流量输入
Included
直接用每月综合浏览量计算，或用访问量和每次访问页数推算综合浏览量。
网络与细分领域预设
Included
选择 AdSense、Ezoic、Mediavine、Raptive 或直接合作，以及内容类别，加载典型页面 RPM，再进行调整。
收入目标模式
Included
输入你想要的月收入，得到在你的 RPM 和分成下所需的综合浏览量和访问量。
分享与比较
Included
每日、每月和每年数字、假设行、四种货币，以及一个能重新打开你精确数字的链接。
HOW IT WORKS
Estimate revenue in three steps
Keep the calculation transparent so stakeholders can see which assumptions matter.
01
输入流量或目标
从每月综合浏览量或访问量开始，或切换到收入目标并输入你想要的月收入。
02
选择网络、细分领域和 RPM
选择广告网络和内容类别以加载典型页面 RPM，然后把滑块拖到你自己的数字并设置你保留的收入分成。
03
查看、分享、比较
阅读每日、每月和每年的估算或所需流量，查看假设行，然后复制摘要或分享链接。
How website ad revenue is calculated
The calculator uses page RPM because it matches how publishers evaluate monetization at the pageview level. If you only know monthly visits, it first estimates pageviews from visits and pages per visit.
Revenue goal mode runs the same formula backwards: enter the monthly income you want and it returns the pageviews and visits you need at your RPM and revenue share.
Revenue estimate
revenue = pageviews ÷ 1000 × page RPM × revenue share. Example: 100,000 pageviews × $12 RPM × 80% share = $960 a month, about $32 a day and $11,520 a year.
Traffic for a goal
pageviews needed = goal ÷ (page RPM × revenue share) × 1000. Example: $1,000 a month at $12 RPM and 80% share needs 104,167 pageviews, or about 74,400 visits at 1.4 pages per visit.
Typical page RPM by network and niche
These are the starting points the calculator uses when you pick a network and content category. They are planning ranges in USD, not quotes: your real RPM depends on audience country, ad layout, viewability and season. Finance, insurance and software audiences earn the most per thousand views; food, lifestyle and entertainment earn the least.
| Niche | AdSense / display | Ezoic | Mediavine | Raptive |
|---|---|---|---|---|
| General content | $4–8 | $8–16 | $15–30 | $20–38 |
| Finance and insurance | $8–15 | $15–30 | $30–55 | $40–70 |
| Technology and software | $5–10 | $10–20 | $20–38 | $25–45 |
| Health and wellness | $5–11 | $10–22 | $20–40 | $28–50 |
| Travel | $4–9 | $8–18 | $15–32 | $22–40 |
| Food and lifestyle | $3–7 | $7–14 | $14–28 | $18–35 |
Page RPM is revenue per 1,000 pageviews across every ad on the page. Mediavine and Raptive require roughly 50,000 sessions and 100,000 pageviews a month respectively; Ezoic and AdSense accept smaller sites. Mostly US, UK, Canadian and Australian traffic sits at the top of each range; mostly Indian or South-East Asian traffic often lands at a quarter to a third of it.
Calculator features for publisher planning
Model the inputs that usually matter most before testing ad layouts or changing networks.
访问量或综合浏览量
在直接输入综合浏览量和基于访问量（含每次访问页数）的模型之间切换。
网络与细分领域预设
AdSense、Ezoic、Mediavine、Raptive 和直接合作，按内容类别缩放，设定切合实际的起始 RPM。
收入目标模式
从月度目标反向推算你需要的综合浏览量和访问量。
每日、每月、每年
每个估算都显示三个周期，以及分成后的每 1,000 次浏览收益。
四种货币
在 USD、INR、EUR 和 GBP 之间切换，为印度发布商提供 lakh 格式。
分享链接
你的输入保存在 URL 中，一个链接就能为客户或同事重新打开同一估算。
Terms that change the estimate
Use these definitions when comparing calculator scenarios or explaining monetization assumptions to a team.
Pageviews
The total number of pages loaded during the month. This is the denominator for page RPM.
Page RPM
Revenue per thousand pageviews. It is often easier to model than individual ad impressions.
CPM
Cost per thousand ad impressions. CPM depends on format, audience, demand, and auction quality.
Fill rate
The percentage of available ad opportunities that actually receive a paid ad.
Revenue share
The percentage of gross ad revenue kept by the publisher after network or partner share.
Viewability
Whether ads had a real chance to be seen. Better viewability usually supports stronger RPM.
Action plan
How to improve ad revenue without guessing
The estimate improves when the inputs improve. Use the calculator alongside traffic, engagement, and technical SEO data.
01
Use revenue goal mode first: it tells you the traffic gap before you touch ad layouts.
02
Improve page speed and Core Web Vitals before increasing ad density.
03
Grow pages per visit with useful internal links and related content blocks.
04
Prioritize high-value topics where advertisers bid more for the audience.
05
Test ad placements carefully so revenue gains do not damage engagement.
06
Compare networks such as AdSense, Ezoic, Mediavine, Raptive, and direct sponsorships when traffic qualifies.
Website Ad Revenue FAQs
Common questions about page RPM, revenue share, and realistic ad earnings.
Keep planning with the matching tools
Each one uses the same traffic and revenue assumptions, so a number from this page drops straight into the next.