Marketing ROI Calculator
Calculate करें marketing return on investment से attributed revenue, gross margin, direct spend, और campaign costs that simple ROAS leaves out.
Runs locally में अपने browser. Results depend on revenue attribution, margin, और cost assumptions आप enter करें.
Marketing return
60.0%
Net marketing return
$21,600
Attributed revenue
$96,000
ROAS
3.20×
Break-even revenue
$60,000
Total investment
$36,000
Cost per acquisition
$200
Formula used
($96,000 × 60% − $36,000) ÷ $36,000 × 100 = 60.0%
ROAS uses attributed revenue divided by direct marketing spend; ROI also applies margin and other costs.
Transparent methodology
Marketing ROI formula
Marketing ROI measures profit left बाद delivery costs और marketing investment. That makes it different से ROAS, which compares attributed revenue के साथ direct ad या marketing spend.
Marketing ROI formula
(attributable gross profit - marketing investment) / marketing investment x 100
Transparent methodology
Calculate करें profit पहले calling revenue return
Marketing ROI measures profit left बाद delivery costs और marketing investment. That makes it different से ROAS, which compares attributed revenue के साथ direct ad या marketing spend.
01
Attribute revenue
Multiply reported revenue by share अपने measurement model credits करने के लिए campaign.
02
Apply gross margin
Convert करें attributed revenue करने के लिए attributable gross profit बाद product delivery या cost का goods sold.
03
Subtract full investment
Include direct marketing spend plus creative, tools, agency, event, discount, और relevant overhead costs.
04
Divide by investment
Divide net marketing return by total marketing investment और multiply by 100 के लिए ROI percentage.
Read result correctly
Marketing ROI, ROAS, और profit हैं नहीं interchangeable
Use करें each metric के लिए decision it कर सकते हैं actually support, और keep same attribution window when comparing campaigns.
| Metric | What it answers | What it includes |
|---|---|---|
| Marketing ROI | Was campaign profitable बाद margin और costs? | Attribution, gross margin, direct spend, और other campaign costs. |
| ROAS | How much attributed revenue returned per direct spend unit? | Attributed revenue और direct marketing spend; excludes margin और other costs. |
| Net return | How much attributable profit remained? | Attributable gross profit minus total marketing investment. |
| Break-even revenue | How much attributed revenue recovers investment? | Total investment divided by gross margin. |
| CPA | What did each acquired customer cost? | Total marketing investment divided by acquired customers. |
Worked scenario
same revenue कर सकते हैं produce very different ROI
Both scenarios report $120,000 में revenue के साथ 80% attributed करने के लिए marketing और $36,000 में total campaign investment.
Healthy ROAS, negative ROI
$96,000 attributed revenue creates $28,800 में attributable gross profit. After $36,000 का marketing investment, net return है −$7,200.
Marketing ROI: −20.0% · ROAS: 3.20×
Margin changes investment decision
$96,000 attributed revenue creates $57,600 में attributable gross profit. After $36,000 का marketing investment, net return है $21,600.
Marketing ROI: 60.0% · ROAS: 3.20×
Input checklist
Build करें ROI model अपने team कर सकते हैं audit
formula है simple; difficult work है defining same revenue, cost, attribution, और time window के लिए every comparison.
Use करें incremental revenue
Where possible, compare करें against baseline या control instead का assigning every sale during campaign करने के लिए marketing.
Match time window
Include revenue और costs से same campaign और account के लिए sales cycles that continue बाद spend stops.
Include delivery cost
Use करें gross margin या COGS so high-revenue, low-margin campaign does नहीं look ज्यादा profitable than it है.
Capture hidden costs
Add करें creative production, software, agency, event, discount, और internal costs when they materially change decision.
Document attribution
Record whether revenue share comes से last-click, multi-touch, experiments, blended reporting, या agreed estimate करें.
Compare करें like के साथ like
Keep currency, margin basis, attribution method, और evaluation window consistent across campaigns.
Marketing ROI calculator FAQs Questions
Formula choices, input assumptions, और difference between return, revenue, और profitability.