Customer Lifetime Value Calculator
Estimate करें customer lifetime value से order economics और defensible lifespan assumption, then test how one change affects margin-adjusted result.
Runs locally में अपने browser. This है planning estimate करें, नहीं customer-level forecast.
Contribution lifetime value
$561.00
Margin-adjusted estimateRevenue LTV
$1,020.00
Annual revenue / customer
$340.00
Estimated lifespan
3 years
Lifetime orders
12
Formula shown
$85.00 × 4 / year × 3 years = $1,020.00 revenue LTV
$1,020.00 × 55% margin = $561.00 contribution LTV
Contribution LTV:CAC
3.74×
Uses contribution LTV divided by the optional acquisition cost. It does not include payback timing or overhead.
One-variable sensitivity
Each row changes one assumption and holds the rest constant.
AOV +10%
$617.10 (+$56.10)
Purchase frequency +10%
$617.10 (+$56.10)
Gross margin +10 points
$663.00 (+$102.00)
Customer lifespan +10%
$617.10 (+$56.10)
The churn model uses expected months ≈ 1 ÷ monthly churn. It assumes a stable churn rate and does not model cohort curves, discounting, expansion, refunds, taxes, support, or overhead.
Selectable model
इस lifetime assumption अपने data supports
Both modes start के साथ annual revenue per customer: average order value multiplied by purchases per customer per year. They differ केवल में how customer lifespan है supplied.
Observed-lifespan model
AOV × purchases/year × lifespan
Use करें measured average lifespan से comparable, mature cohorts. This है usually clearer के लिए transactional businesses और whenever reliable cohort history exists.
Churn-derived approximation
lifespan years ≈ 1 ÷ monthly churn ÷ 12
For stable recurring model, reciprocal monthly churn provides expected-lifetime approximation. It becomes fragile when churn changes by tenure, season, plan करें, या cohort.
Know which value आप हैं use करके
Revenue LTV है नहीं contribution LTV
page reports both figures so acquisition और retention decisions do नहीं silently use top-line revenue as spendable value.
Revenue LTV
Average order value × annual purchase frequency × estimated lifespan. It represents modeled top-line revenue पहले costs.
Contribution LTV
Revenue LTV × gross margin. It accounts के लिए cost का goods sold but है नहीं net profit और excludes overhead, support, taxes, और financing.
Contribution LTV:CAC
Contribution LTV divided by optional customer acquisition cost. Read it beside payback time, cash flow, retention risk, और operating costs.
Cohort-based CLV
deeper model कर सकते हैं use survival curves, changing margin, expansion, discounting, और segment-level behavior. This calculator intentionally does नहीं simulate those effects.
One variable at time
Treat sensitivity as सवाल, नहीं forecast
result panel changes one assumption while holding every other input constant. इस largest delta करने के लिए identify करें which estimate करें deserves better data या focused experiment.
Order value
higher AOV raises revenue और contribution LTV linearly केवल if purchase frequency, lifespan, और margin stay unchanged.
Purchase frequency
More purchases per year raise model linearly, but discounts या fatigue may change margin और retention में practice.
Gross margin
scenario adds percentage points और caps margin at 100%. It does नहीं assume operating expenses improve करें.
Longevity
Observed mode increases lifespan. Churn mode reduces monthly churn assumption, which changes reciprocal expected lifespan nonlinearly.